Why Your Organization Needs a Mobile Strategy

This is the fourth in a five-part 2014 webinar series put on by the Mobile Ministry Forum. Benjamin Tangeman (TWR), Brian James, and John Edmiston (CyberMissions) were our presenters.

Here is the recorded webinar. Allow time for buffering. You may close the Participant and Table of Content dialogue boxes for a better viewing experience.

Brief summary notes are below.


Mobile Penetration (Benjamin Tangeman, TWR)

  1. Global population: 7.1 billion. Mobile phone subscriptions: 7.1 billion.
  2. 3.8 billion feature phones. 1.7 billion smart phones.
  3. There are more mobile phones than toilets!
  4. 3+ billion phones in emerging world. 1+ billion phones in industrialized world.

Six Reasons A Large Church Planting Organization Could Not Ignore Mobile (Brian James)

  1. Mobile Stats and Stories. Mobile penetration numbers were overwhelming. They began to hear more stories from the field how people were using mobile phones innovatively.
  2. Mobile as a Highly Contextual Tool. They observed how various people groups adopted mobile making it a contextualized means of communication.
  3. Mobile Facilitates Movements. Mobile offers a viral means of communication.
  4. Mobile is a Go-To Faith Tool. People expect their mobiles to be a source of spiritual content. 23 of 25 prayer apps in Google Play were Muslim.
  5. Mobiles Can Improve Readiness. They want to be ready to take advantage of opportunities that present themselves to share Christ.
  6. Mobile is Internal and External. The ministry can use it for internal purposes as well as external outreach.

Lessons Learned from a Decentralized Organization (Brian James)

  1. Help people dream.
  2. Help teams design and deliver.
  3. Lean on and learn from others.

Six Steps to Success: Appreciative Inquiry and Action (John Edmiston, Cybermissions)

  1. Explore. Gather as much information as possible.
  2. Discover. Identify core strengths and vision of the team. Identify a match from an idea in the explore phase that addresses the vision core strengths.
  3. Dream. What could we do? Develop a clear picture of a possible future.
  4. Design. Ask God for wisdom. Who, what, when, where, why, how? SWOT analysis: strengths, weaknesses, opportunities, threats.
  5. Deliver. Develop a pilot program. Determine how you will scale (10s, 100s, 1000s, 10,000s).
  6. Review. What are our results? What worked? What did not work? How can we improve?
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