How to Learn and Leverage Your People’s Mobile Usage

Marty Lange was attending the 2013 MMF Consultation when “Tomi Ahonen completely blind-sided me.” Tomi gave statistics on mobile usage and spoke on how smart phones would change everything. Marty recalled his time at Wycliffe where they made powerful content, but distribution was always a problem. People (minority language speakers) did not have a way to consume … Read more

8 Important Global Trends in Mobile Phone Use

Author and Consultant Tomi Ahonen brings his enthusiasm and love of statistics to the 2017 MMF Consultation.   He shares: Mobile is bigger (in $) than the radio, internet, TV, PC, and landline markets combined. Advertisers to youth markets are ending TV advertising. Implications of the digital divide in the industrial vs. emerging world. Theory … Read more

"Every Cellphone a Bible" Survey Report

Cellphone technology, the 7th wave of mass media, is quickly changing the landscape of communication worldwide. Last year we surveyed 21,000 youth living in Mexico, Guatemala and Peru, measuring their attitude toward and usage of cellphone technology. Our goal was to measure how youth between the ages of 12 and 24, living in rural areas, are … Read more

Google Glass Experiences

We purchased a Google glass and allowed a number of leaders to test drive it for several weeks. Here are the responses of those who gave us feedback about their experiences. Clearly, Google is still developing this technology. We’ll see which improvements come in the next round. Brian James I don’t think Glass itself is … Read more

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