Every year, We Are Social produces an amazing report on digital, social, and mobile usage around the world. We encourage you to look through the first 25 slides in the slide deck below.
The key statistics for digital, social, and mobile media in 2017 are:
- 3.77 billion internet users, equaling 50% global penetration
- 2.79 billion social media users, representing 37% global penetration
- 4.92 billion unique mobile users, representing 66% global penetration
- 2.55 billion mobile social media users, equating to 34% global penetration.
Additional reports and an executive summary can be found here.