Digital in 2016

Every year, We Are Social produces an amazing report on digital, social and mobile usage around the world. I encourage you to look through the first 25 slides in the slidedeck below.

The key statistics for digital, social, and mobile media in 2016 are:

– 3.42 billion internet users, equaling 46% global penetration;
– 2.31 billion social media users, delivering 31% global penetration;
– 3.79 billion unique mobile users, representing 51% global penetration;
– 1.97 billion mobile social media users, equating to 27% global penetration.

Additional reports and an executive summary can be found here.

 

 

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